CECE presents main drivers of digital transformation at bauma CTT RUSSIA as country return

Published 3/7, 2018 at 12:12

After a long period of decline, the Russian construction equipment market has recently seen the return of moderate growth. Thanks to a stable financial situation, sales grew during the last quarter with future signs being optimistic.

This positive outlook sets the scene for the 19th bauma CTT RUSSIA, an exhibition partner of CECE, and is Russia’s most important trade fair for construction machinery and technology. 

CECE is a European trade organisation for construction equipment manufacturers, and will be represented at the fair by its secretary general, Riccardo Viaggi, who stressed the importance of the Russian market to the global arena. “We are pleased to see the market recover after the crisis and are excited to be part of this important show.” 


Cutting edge 

technologies to the forefront

This year, apart from bringing vendors and customers, the fair organisers have strove to showcase the latest developments in the technologies and materials areas for road construction, and present changing business models that are ‘future proof’. A number of presentations, workshops and round tables are planned for all four days of the show. 

Recently Riccardo Viaggi spoke at a conference organised by bauma CTT Russia and CECE’s member association in Russia, the Association of European Businesses (AEB). Titled, ‘Construction equipment industry in transformation: drivers of success’, the event presented an overview of trends present in the construction equipment market in Europe, with a particular focus on Russia. The conference also provided in depth insights into companies’ strategies and the sector’s general outlook from the points of view of market developments, technological innovations and the impact of the regulatory environment.


 Accelerating digital adoption

One of the key messages delivered by CECE was the importance of effective regulation to ensure the sector’s competitiveness and adoption of digital transformation. It stressed that collaboration along the entire construction value chain is essential, with CECE, together with the other European trade associations representing construction SMEs, large contractors, and manufacturers of construction products having drafted and adopted a ‘manifesto on digitalisation’. This called on the European Commission to recognise the digitalisation of the construction sector as a priority of the EU political agenda.

CECE’s goal is to tackle the industry’s three major challenges of the future: rapid technological changes, digital construction and mismatch between skills, jobs and education in Europe. “We need to join forces and work together to ensure the best outcome for the construction sector in Europe”, said Viaggi.


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