Escape with Facebook

Published 22/6, 2016 at 14:35

Facebook has become an extraordinary tool for the international concrete cutting industry. If you are active in this sector and have a Facebook account you have probably seen that there are several concrete cutting groups on Facebook with thousands of members.

There are numerous posts every day from different jobs around the world. In this aspect Facebook has become an excellent tool for the industry, and for concrete cutters around the world to get to know each other and share experiences. Social media like Facebook, Instagram, LinkedIn and others, should be considered an important part of a company’s marketing strategy. But it only works if you are active. However, there is another side of Facebook that I would like to share my thoughts about and not related to our profession.

For many people Facebook has been a way to escape from reality or our daily routines. There is absolutely nothing wrong with that, as long as it does not interfere with your daily life and routines. But for some people Facebook has become obsessive. Some need to update their status every hour to prove that ‘I have a wonderful and very exiting life’. Others do not post anything at all, but read posts from family and close friends. Many also find Facebook perfect to anonymously survey friends and family.  

Overall I think Facebook has reopened relations that many of us thought were lost, as we have moved around and lost contact. So in that perspective Facebook is an excellent tool and allows re-uniting with colleagues from our past, or making new friends. But as with all things that provide a certain satisfaction, it can easily become addictive. And in this case the purpose of Facebook becomes the opposite. The online social networking place becomes a tool for escaping from reality. A better way would be to actually go and see some of the people that you check out on Facebook, call or Skype them in person. But that is part of the idea with Facebook that you can choose how much contact you want with your Facebook friends. It is important to connect with Facebook friends, as many of the Facebook friends you probably have not met in person and do not really know. So the criteria for a friend are different on Facebook and on any online meeting place.

But do not misunderstand and think that I am against Facebook. I regularly use Facebook and think it is a great tool. But with Facebook being present for quite some years now it is possible to see how life has changed. What is good with all social media is that it runs on devices like computers, smart phones and tablets. And they can actually be turned off.

 

Jan Hermansson

Editor-in-Chief

jan.hermansson@pdworld.com

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