Hydraram: 25 years of demolition evolutionPublished 10/10 at 16:56
On 15 September, the supplier of excavator attachments for demolition, recycling and agriculture professionals, Hydraram, celebrated its 25th anniversary by throwing a gala party at its headquarters in Surhuisterveen in northern Holland. Apart from some 250 visitors from all over the world, including family and friends, the party featured full size dinosaurs and a crew of super heroes as very special guests. Andrei Bushmarin reports.
The company was established in 1993 under the name of Demolition Tools to distribute demolition and recycling attachments in Holland and neighbouring European countries. After a few years, the original firm was split into Demolition Tools B.V. and Demolition Tools Rental B.V. In 2004, Hydraram B.V. (as we know it now) began its operations. All these limited enterprises (“B.V” stands for “Ltd” in the Dutch language) are still owned by the mother company Demolition Technology Europe B.V. In 2006, Hydraram set up a branch office and a workshop in Rees, Germany, under the name of Hydraram Deutschland GmbH. Three years later, the Dutch company opened a second office and a factory with a ground area of 34,000m2 east of Berlin. It became Hydraram’s headquarters for Germany and Eastern Europe.
Today Hydraram is an established major supplier of demolition and recycling solutions to the European continent. Domestically, the company enjoys a solid market share of 15%, but its main focus has always been on overseas markets. Now Hydraram has built a Europe wide dealer network, with Germany, Austria, Switzerland and Scandinavia being the biggest buyers of the company’s attachments. In the far flung territories such as Australia, New Zealand and the Americas, Hydraram still sells predominantly to end users, while simultaneously trying to develop its own distribution networks there. In 2017, the company’s turnover reached €7M, with the forecast for this year being estimated at €10M.
Keep staying ahead is the goal!
When asked about its short to mid-terms plans, Hydraram’s founder and managing director Peter Wassenaar said that the company intends to keep following the path it chose decades ago. In the course of the past five years, Hydraram invested some €2.5M in setting up an extensive rental fleet for outsize demolition attachments to be rented out throughout Europe. The Dutch supplier will also continue working in close cooperation with the European Demolition Association, and some of the biggest demolition firms in Germany in terms of new product development. As part of this strategy, Hydraram is going to participate in the think tank ‘Equipment for Demolition’ organised by the EDA in October. Designing of excavator attachments, fine tuned to the needs of specialist contractors that dismantle nuclear power plants, is another direction that the company is now actively pursuing. PDi is promised more news about this very shortly. Stay tuned in!