Keestrack makes a new commitment to IndiaPublished 16/4 at 15:59
Keestrack is setting its sights firmly on the Indian market through its newly established subsidiary eTrack Crushers Ltd., which will be headquartered in New Delhi. Keestrack is setting its sights firmly on the Indian market through its newly established subsidiary eTrack Crushers Ltd., which will be headquartered in New Delhi.
This has been established to supply the equipment needed for to deal with large deposits of precious metals, ores and government investment programmes. Furthermore rapidly growing demand for construction materials also forms the basis for the commitment by the global group of companies.
Additionally the scheduled expansion of India’s road infrastructure, and large scale projects in rail, maritime and air traffic, will require a massive increase in flexible production capacity in order to supply high grade aggregates, gravel and armour stones in the short term. All of these developments will see Keestrack focus on the mobile market in India, which to date has been dominated by wheel mounted and semi stationary units.
“Our company name, eTrack, indicates where we see our strengths,” explains Topor Basu, Keestrack’s new area sales manager, who has been involved in the Indian processing market for more than twenty years. “No other manufacturer has a similar broad and high efficiency offering in the performance range above 200t/h of partially and fully electrical crushing and screening solutions. This holds both globally, and in the Indian market, where we are making our presence felt in the face of successful domestic suppliers, and other global players which also have their own production and service operations here.”
eTrack is eager to make its mark among Indian customers, in particular by providing a high level of maintainability, ready availability and the high energy efficiency of its hybrid and fully hybrid machines. “Especially when setting up new fleets, short and medium term savings on operating costs are very important. In terms of fuel consumption alone, our stand alone machines, or plant combinations, are shown to be between 30-50% below that of our competitors; money that any operator appreciates still having in the till at the end of the shift.”
In the coming months, eTrack will be establishing service and marketing support centres for its crusher and screening equipment which are still being produced at Keestrack’s European sites. In the longer term, the relocation of production capacity is scheduled for local assembly locations with qualified suppliers, strengthening the presence of Keestrack on the Indian subcontinent.