M&T Expo 2018 exceeds expectations and generates business

Published 27/12, 2018 at 09:31

The 10th M&T Expo for construction and mining was held from 26 to 29 November at the São Paulo Expo exhibition and convention centre.

A total of 800 national and international brands from 19 countries were represented on the 70,000m2 of exhibition space. 

Falk Senger, managing director of Messe München, noted the success of its first M&T Expo that has confirmed its decision to invest in the country. “We became very impressed by the strong interest of the exhibitors in this event, which is a milestone of our entrance in the country. The trade fair marks the beginning of the long term cooperation between Sobratema and Messe München. M&T Expo has a key role to play for the construction machinery segment in Latin America. This is underlined by the presence of numerous countries, among them the top five nations, with the largest number of visitors apart from Brazil being from Argentina, Bolivia, Chile, Paraguay and Peru.”

According to Afonso Mamede, president of the Brazilian Association of Technology for Construction and Mining (Sobratema), M&T Expo is key in promoting new technologies for the construction and mining market, and acts as a barometer for the industry. “Equipment manufacturers, as well as components and services suppliers, present a wide range of products at the trade fair, so that the user knows what is new in the industry and, at the same time, has better conditions to negotiate the purchase of machines." 

This year, Sobratema’s analysis of the Brazilian construction equipment market sees market recovery, with an estimated growth of 38% compared to 2017. In total, 17,800 units will be sold in 2018 against 12,900 units the previous year. “Certainly, the fair will contribute to this good result, like in previous editions, when it helped to revert the impacts of the economic crises experienced by Brazil,” points out Mamede. This is also confirmed by Walter Rauen, president of Bomag Marini Latin America: “We have noticed in all the clients who came to our booth a great optimism for 2019 and 2020.”

For the vice president of Sobratema, and president of Escad Rental, Eurimilson Daniel, the timing of M&T Expo was perfect. “I heard from a number of exhibitors that it was very good that the fair took place after the election, because people are more optimistic, and expectations about new infrastructure projects are much higher. We are living a moment that exceeded our expectances. The sales are soaring, and the staff was very pleased with the results achieved,” he said.

Luciano Rocha, Komatsu general manager, sales and marketing, adds: “Our booth was always full of customers. And having so many visitors at this time of the year was amazing. Most importantly, we received highly qualified customers which were very interested in purchasing equipment. M&T Expo is a very important tool to disseminate and strengthen our brand in the Brazilian market.”

Cristian Galaz, Manitowoc vice president of sales for South America, highlights the strong presence of visitors from other countries. “We received visitors from Bolivia, Peru, Chile, and from other countries. They all came to São Paulo because they are aware of the importance of this fair, and the relevance of Brazil in this sector,” said Galaz. “For us, this is an excellent opportunity to display our models of cranes that are perfectly suited for jobs in the region.”

To provide a complete visitor experience, Messe Muenchen of Brazil created three new attractions at the fair.

At the Demonstration Arena, various newly launched machines were shown live. The Content Arena enabled visitors to attend 28 market presentations by representatives from well-known consulting companies from Brazil and abroad, plus listen to technical presentations by manufacturers and suppliers. The Smart Construction Arena showed the latest trends in technology and innovation in the industry. Among the solutions to be presented were drones, automation systems, lubrication systems, electronics, machine control solutions, 3D printing systems, as well as safety solutions for load handling equipment and innovations for collaborative work. 

In addition to exhibiting, more than 300 representatives from construction and mining companies, equipment manufacturers, rental companies, suppliers and service rendering companies attended the M&T Expo Summit. The next M&T Expo is scheduled for 2021 at the same location.

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