New opportunities against the odds at Bauma China

Published 2/3 at 15:41

Bauma China 2016, the 8th International Trade Fair for construction machinery, building material machines, mining machines and construction vehicles, was held between on 22-25 November at the Shanghai New International Expo Centre.

Against a backdrop of economic slowdown and ongoing change and modernization in the industry, Bauma China 2016 attracted more than 170,000 visitors from 149 countries and regions. “Bauma China 2016 received a positive visitor response,” said Messe München Managing Director Stefan Rummel. “With 14 years of development, Bauma China once again underlined its leading role in Asia. It has provided participants with good opportunities for industry communication and exploring product innovations, market trends and possible solutions despite the current uncertain situation.”

“The success of the exhibition reflects the confidence of the exhibitors worldwide towards the Chinese economy as well as the world economy. It is beneficial to the faster, healthier growth of the construction machinery industry,” said China construction machinery association chairman Jun Qi.

After China, the top ten visitor countries and regions were Korea, Russia, Malaysia, Thailand, India, Japan, Singapore, Taiwan, Indonesia and Australia, in that order. “This year the results are really good. Apart from domestic customers, we made contacts with clients from overseas markets like Australia, Korea, Thailand, Singapore, Malaysia, Dubai and Russia, and received many orders,” said Bauer Equipment Group marketing manager Michael Minsky.

Bauma China 2016 occupied the grand exhibition area of 300,000m2 at the Shanghai International Expo Centre. It attracted 2,953 exhibitors from 41 countries and regions, which is in line with the last show. Of the 2,953 exhibitors, 70% came from China. There were about 45% new exhibitors. In particular, many large shield machine manufacturers participated for the first time.  “This is the first time we have taken part as an exhibitor. Bauma China is a wonderful platform for exhibition and communication. We are satisfied with the results,” said China Railway Construction Heavy Industry brand publicity department senior brand manager Hongwei Tu.

Exhibitors from outside China also made good use of this event to showcase their products and technologies. This Bauma China featured seven national pavilions from Germany, Italy, Korea, Spain, Turkey, the UK and the USA.

The next Bauma China takes place at the Shanghai New International Expo Centre from 27-30 November 2018.

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