Due to the current situation, Ausa wanted to give its dealers maximum exposure, as the manufacturer has nothing but praise for their tireless work, expertise and the help that they provide on a daily basis to users and the industry as a whole. Furthermore, Ausa wanted to offer a means for dealers to convey their positive message, with the goal of the campaign being to support the businesses in the industry as at difficult times like these, it is important to be united and supportive.

The ‘They will keep by your side, in every challenge’ campaign consists of a one minute video where Ausa reminds its users of the invaluable services that dealers provide every day. Additionally, a website has been created which contains photographs and quotes from employees from various international dealers, with messages of optimism to overcome this pandemic.

Established in 1956, Ausa is a company that specialises in the design, manufacture and sale of compact all terrain industrial vehicles (dumpers, forklifts and telescopic handlers) designed for the residential and civil construction industry and for the transportation and handling of industrial and agricultural materials. With its headquarters in Manresa (Barcelona), Ausa operates in 90 countries and has subsidiaries in Madrid, France, the United Kingdom, Germany, the US and China. Its firm commitment to innovation, providing more efficient and safer technological solutions for its customers, as well as its commitment to people, talent and sustainability, have made Ausa a leading company in its areas of operation.