bauma China final report

Published 30/12, 2020 at 09:55

PDi Magazine has now received the final update on the outcome of bauma China which was held in November this year. 2,867 exhibitors from 34 countries and regions exhibited with 80,000 visitors from China attending. The show had 300,000 m2 of exhibition space and was one of the few ‘face to face’ trade fairs held in 2020.

After four show days, bauma China 2020 ended on 27 November. Despite the Covid-19 crisis and travel restrictions, the exhibition attracted 2,867 exhibitors and around 80,000 high quality trade visitors. Thanks to a sophisticated safety and hygiene concept, the 10th International Trade Fair for Construction Machinery, Building Material Machines, Mining Machines and Construction Vehicles, was able to be held at the Shanghai New International Expo Centre (SNIEC). 

Stefan Rummel, managing director of Messe München GmbH, commented: “The year 2020 was marked by special challenges. But the construction machinery industry and its economy continue to grow while the effects of the epidemic are being warded off. There is far reaching demand for innovative technologies, intelligent and low emission machines, and vehicles with integrated digital solutions. Hand in hand with our partners we therefore made everything possible and provided the industry with a platform even in times of crisis.” Xu Jia, chief executive officer of Greater China of Messe Muenchen Shanghai Co., Ltd. expressed her appreciation: “The success of bauma China owes to the great support from our partners, exhibitors and all participants. I am very proud to have such a strong bauma China team, together we overcome any difficulties!”


Considerable international participation

In spite of the circumstances, bauma China was able to retain 300,000m2 of exhibition space, enabling 2,867 exhibitors to present their products and innovations to 80,000 trade visitors. The huge area occupied by international exhibitors such as Caterpillar, Volvo, Bauer, Terex as well as German, Italian and Spanish pavilions, showed the continued international confidence in China's growth and development. Chen Ting, vice president of brand marketing and communications, Volvo Construction Equipment, Asia, commented: “With its professional and careful organisation, rich and diverse exhibit range, and digital communication network, bauma China has become an important promotional opportunity that construction machinery companies do not want to miss.”

Bin Qi, regional director, Eastern, Northern & Western China from Terex (Changzhou) Machinery Co., Ltd. Shanghai, added: “In this special time, the successful opening of bauma China has brought confidence to the industry, manufacturers, investors, and all those who are concerned about the construction machinery industry. The results exceed our expectations, and the visitors are highly professional.” In addition to international companies, Chinese manufacturers XCMG, Sany, Zoomlion, Shangdon Lingong,  Zhejiang Dingli also exhibited, increasing their presence at the show.

In addition to the on-site event, bauma China offered a range of online opportunities, especially for international participants who could not travel to China. Via the online platform ‘bauma China Community’, participants could search for exhibitors, exchange company information, get to know products, participate in events digitally and thus gain new market insights. Exhibitors and visitors had the opportunity to communicate via live chats or video conferencing. According to the statistics, this experienced over 1M online visitors. 

Rainer Hirsch, a board member of Herrenknecht AG was impressed by this newly launched service: “bauma China provided the online platform to build a communication and interaction bridge that breaks the limit of time and space between exhibitors and participants who are not able to visit the on-site event. The combination of offline and online greatly facilitates communication and helps to achieve cooperation deals.” The bauma China Community and platform, including live chat and business matching functions, remained available online until 12 December  2020.

The next bauma China will take place at the Shanghai New International Expo Centre from 22 to 25 November 2022.

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