Gary Hornbacher has served in a diverse number of roles during his 36year tenure with Doosan Bobcat. He brings extensive experience in sales and marketing, product management, strategy, and total quality management. His most recent position before coming to EMEA was as vice president of Channel development & training at Doosan Bobcat North America. “We are excited to welcome Gary Hornbacher as the new president of Doosan Bobcat EMEA,” said Scott Park, CEO and vice chairman of Doosan Bobcat. “Gary’s previous experience as senior vice president Commercial in the EMEA region coupled with his diverse background with Bobcat positions him to effectively drive forward our strategic vision and motto – ‘we empower people to accomplish more’.”

In this role, Gary Hornbacher will focus on a people first culture by creating a collaborative environment where people can thrive and by leveraging individuals’ talents to accomplish achievements. “I am thrilled to join the dynamic Bobcat EMEA region, and I look forward to again serving alongside our team,” said Gary Hornbacher.

Gary Hornbacher’s loyalty to the company has remained strong through the years, which he attributes to three key areas that are unique to Bobcat: “First, Bobcat has an enduring focus on solving our customers’ toughest challenges, whether that be through innovating new technologies or partnering with our dealers to exceed customers’ expectations. Next, those who work at Bobcat are proud to be associated with a brand as strong and reputable as Bobcat, and we reinforce that passion by investing in our people through employee coaching and continuous development,” Gary Hornbacher said.

“And last but not least, Bobcat is a strong community partner dedicated to improving the places in which we live, work and call home. It’s heartwarming to work for a company that provides employees the opportunity to contribute to their communities through company sponsored volunteer efforts and philanthropic donations,” Gary Hornbacher concluded.

Gary Hornbacher assumes his new role as Doosan Bobcat EMEA president effective 1 July 2023 and will report to Scott Park, CEO and vice chairman of Doosan Bobcat.