European construction equipment industry at bauma China 2018

Published 27/12, 2018 at 11:05

bauma China in Shanghai has become a success story since the first event in 2002. In 2016, the total exhibition space of 300,000 m² and was attended by 2,953 exhibitors from 41 countries.

170,000 visitors from 149 countries and regions have now shown that bauma China has become the leading international trade fair for manufacturers of construction machinery, construction equipment and building material machinery in the entire Asian region. CECE, as representative of the European construction machinery industry, supports the fair, which was held this year from 27 – 30 November, in the name of the European manufacturers within the framework of CECE Exhibition Partnership Programme. This programme consists of various packages, and is exclusively available for only a few trade fairs.

Riccardo Viaggi, CECE secretary general and head of the CECE Brussels team, spoke at the opening ceremony in Shanghai on 27 November 2018, focusing on the performance of the European construction machinery industry. His aim was to convey to visitors the message that European manufacturers are interested in long term business relationships with Asian customers in order to be able to support them with services beyond sales. They are interested in long lasting business relationships based on partnership, within which new solutions and ideas are constantly generated through challenges. Ongoing digitalisation, and the associated necessity to exchange data, means that manufacturers and customers are now networked with each other over long periods of time, but interfaces and machine languages are not yet so standardised that systems can be exchanged at will. Of course, new business models are also emerging, as in the future, data will increasingly assume the position of financial value.

A second driver for constant innovation is competition. To guarantee free trade, development and wellbeing, the construction industry must build mutual trust through dialogue, with one such avenue being bauma China. In his opening speech, Riccardo Viaggi clearly stated the industry’s support for a global rules based free trade system in the face of unilateral decisions and protectionism. The International Associations Committee, IAC, in which all the major global industry associations of the construction equipment sector come together, also offered the chance to share the questions for a more globally acting industry. Given the current situation, and dangers to global free trade, it is therefore important for the European construction machinery industry to be supported by a strong partner such as CECE.  

The work of the CECE is shown in such policies such as ‘made in China 2025’, and major infrastructure projects, such as the ‘one belt one road initiative’. These are ambitious efforts to improve infrastructure and connectivity on a trans-continental scale, and are increasing demand for heavy construction and earthmoving equipment. The expansion of road networks, railway lines and airports in China's provinces is making progress. Entire cities are being built, such as the Hengqin special economic zone located between Hong Kong and Macau. The Chinese policy to subsidise local industry in such major projects requires a strong new forward looking European industrial policy. CECE has therefore called on EU politicians and decision makers with a manifesto to focus the 2019 European Parliament elections on the relaunch of industry as a top political priority.

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