The group, which has been operating since 1983, began its activity by carrying out earthworks, development and demolition of buildings in a wide range of projects. In 1989, the group focused its activity in the field of building demolition, waste management, entrepreneurship, and setting up construction waste recycling plants. To this end, the group conducted research and development of innovative technologies and used unique tools and facilities while employing expert engineers and teams to build the first model of its kind around the world for the construction industry.

The group's many years of professional experience includes the setting up, construction and development of projects, both private and national on a huge scale. The projects focus in the field of recycling and include the setting up of recycling facilities, treatment of construction waste and the execution of the largest and most complex demolition projects carried out in Israel in the last three decades. The group says it continues to initiate, promote and lead in the field of urban renewal (‘urban mining’) and the construction waste recycling industries.

Since its inception, the company has engraved on its banner the values of sustainability and has worked tirelessly to promote and realise a vision of 100% recycling and 0% landfilling of construction waste. The company's activities focuses on turning construction waste into a product with high environmental and economic values, while initiating and developing green, high quality and economic solutions that benefit the environment and the construction public. The group has cooperated for many years professionally with government ministries, construction companies, manufacturers, contractors, and research institutes, all with the aim of promoting innovation in the field of recycling and assimilating the use of recycled materials.

The group’s founder, Zvika David, has been a leading figure in the recycling domain in the construction industry for over thirty years. He paved the way for the development of the construction waste recycling industry in Israel in the academic and regulatory industrial aspect by fully standardising recycling processes and Greenmix products.

Zvika David, who received a leadership award from the Green Building Council in 2019 for his dedicated work to promote a circular economy in the construction industry, currently serves as vice president and chairman of the Infrastructure Division of the Association of Contractors and Builders and chairman of the Institute for Ceramic and Silica Research at the Technion - Israel Institute of Technology.