‘Licensed to sell’: Allu hold most successful global dealer meeting ever

Published 29/6 at 12:42

Allu recently held its most well attended and successful meeting of its global dealer network.

Under the theme of ‘Licensed to sell’, close to 100 representatives from over 30 dealerships came to Finland for what proved to be a fantastic occasion.

In recent years Allu has placed a great deal of emphasis in growing its highly professional dealer and distributor network. Throughout Europe, Latin America, Africa, the US and increasingly SE Asia, the network has continued to grow enabling customers throughout the world to readily benefit from the unique attributes of the Allu Transformer and Processor ranges.

In order to provide customers and end users with the very latest developments in Allu’s ever increasing solutions portfolio, close to 100 representatives from over 30 dealers came to Finland. During the two day meeting, themed ‘Licensed to sell’, the dealers enjoyed a series of events aimed at providing them with the latest developments and application thinking concerning the Allu product lines. Of special interest to the dealers was a demonstration day. Here some of the latest Allu Transformers equipped with the new TS Blades were put through their paces in front of a highly demanding audience.

In addition to seminars, demonstrations, workshops and a highly informative walk-through of the production process at the Pennala factory, Allu product and service experts were also on-hand to provide advice in order to help the dealers assist their customers maximize their investments. “The dealer conference and meeting was the perfect occasion for us to meet the Allu people at the sharp end,” said Allu vice president of sales Jeroen Hinnen. “I thought it was an excellent occasion, enabling us at Allu to not only help our partners, but also to listen to what they and their customers want from Allu.”


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