Messe München expands in Brazil

Published 15/9, 2017 at 12:47

Messe München is further expanding its international operations and formed a Iong-term partnership with the Brazilian Association of Technology for Construction and Mining, Sobratema.

MM will also be a partner of M&T Expo, the second-largest trade fair in South America. “Cooperation with this construction machinery trade fair allows us access to what is the most important market for us by far in South America and strengthens our position as the world’s leading organizer of construction machinery trade fair,” said MM chairman and chief executive Klaus Dittrich.

This step also signals MM’s intention to further expand the Bauma network in South America. MM will be the partner of the Sᾶo Paulo based Sobratema Association in the form of a 30-year cooperation agreement. The Sobratema Association has around 780 members made up of manufacturers, retailers, lessors and users. 

For its new cooperation MM is founding a separate subsidiary, Messe München do Brasil Feiras. The first joint M&T Expo will take place in 2018 and be supported by the bauma team. “Commitment in Brazil is a key element in implementing both our Messe München overseas strategy and the industry-specific Bauma cluster strategy,” said managing director Stefan Rummel. “Messe München is thus now represented in all the strategically important markets of the world in the construction machinery sector.” Brazil is one of the top 10 global economies and covers more than 50 percent of the South American market for construction machinery.

The Bauma cluster currently comprises the five trade fairs of Bauma in Munich, Bauma China, Bauma Conexpo India, Bauma Conexpo Africa and CTT in Moscow. “Through our new location in Brazil, we are also further developing our world trade fairs at the Munich location. Bauma in Munich, in particular, will benefit from the new international network,” said Dittrich.

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