The video went live on 27 February 2023 on the YouTube channel. It has been developed to communicate the timeline and outline the heritage associated with the former brand, as well as highlight the new brand’s vision and generate awareness. It also served to build momentum as the company worked toward the full public launch at ConExpo-Con/Agg 2023.

The video opens with information on the company’s long history in the construction industry and will transition into an interview with the CEO of Hyundai Doosan Infracore, Young-cheul Cho. Mr Cho will speak on the reasoning behind the new brand name and introduce the vision and purpose of the brand.

The CEO of Hyundai Doosan Infracore, Seung Hyun Oh, will also be featured in the video and aims to assure Develon customers of the company’s continuous commitment to satisfaction and innovative solutions.

Dedication to changing the future for customers and providing value beyond the product is of utmost importance for Develon, which is why the brand values will remain the same. Develon has been introduced in order for the company to help build a better future and continue to evolve with the shifting market. The Develon brand launch continued at ConExpo-Con/Agg 2023 in Las Vegas. Visitors had the opportunity to see Develon branded equipment, learn about the history of the brand, view new products and learn about the future of the company.