RM launches new sub-brand in Paris

Published 2/7, 2015 at 16:23

With the implementation of RM RENTAL, RUBBLE MASTER presents itself as always as a pioneer. The company already began to set up a rental fleet ten years ago in Austria. The success shows the decision was right: RM rental fleets have become established not only in Austria, Switzerland and France but also in other European countries. RM sales partner Thierry Venturini gave an insight into how the French RM hire business is progressing at the press meeting. RM RENTAL, like the RM umbrella brand, stands for simple and profitable solutions.

“The success of the RM rental fleet shows that we are reacting perfectly in line with the market conditions in France. With our RM RENTAL concept we offer our French customers top machine quality plus an easy and lucrative way of entering the crushing business and making profits,” says Gerald Hanisch, RM CEO and founder. Even though there was some concern at the beginning that rental could have a negative impact on machine sales, it has become clear in practice that the opposite is the case: “Rental customers grow out of this model every year and buy machines. In Austria around 80 per cent of sales stem from the rental business, in Germany the figure is in the region of 50 per cent,” says Hanisch. Besides RM presenting the new sub-brand, there was generally not much news to report at INTERMAT Paris: “The interest of visitors in INTERMAT Paris has waned considerably. The power of attraction lies clearly with BAUMA Munich,” says Gerald Hanisch, commenting on the atmosphere at the trade fair and the drop in the numbers of visitors (down 8% compared to 2012).


RM RENTAL comes with know-how from Austria

The interest in rental fleet training at the RM Academy in Linz is big. How do you combine RM RENTAL and sales to make a profit? How do you acquire new customers through rental services and support these companies to become buyers? How do you charge for rental and what do you have to pay attention to when handing over and taking back the RM machines? “Thanks to our years of experience we know the answers to these questions. With the service we provide through training and the launch of RM RENTAL as a sub-brand we assist our sales partners in opening up new fields of business and give many users the opportunity to become involved in the recycling of construction and demolition waste or the crushing of natural stone,” says Gerald Hanisch. Newcomers in particular can get a taste of the on-site recycling business model easily and without risk through machine hire. The entrepreneurs work with their own feeding machines and personnel and do not need to raise any capital. Something that is lucrative for smaller companies: with the mobile impact crushers from RM you can also work in rain, at times when other work is hardly possible on the site. But even large companies, some of which have several RM crushers in operation, hire RM machines from time to time to handle their peak periods. RM RENTAL, like its umbrella brand, stands for simple, profit-making solutions and high product and service quality. “With the sub-brand the extensive service portfolio of RUBBLE MASTER and its sales partners will become even more transparent for customers,” says Gerald Hanisch.


Manageable costs and top advice for customers

If you want to hire a crusher for several weeks from Thierry Venturini, Managing Director of BULOC and RM sales partner in Alsace, you should call him roughly three weeks in advance. Daily hire is also possible at shorter notice. This is where the advice begins: What material do you plan to crush? What is the end aggregate going to be used for? Venturini and one of his employees deliver the RM crusher and set it up: “We stay with the customers and show them everything they need to know about the RM machines. Thanks to the colour guidance system and the RM GO! principle, however, the RM crushers are easy and intuitive to operate. Lengthy and elaborate training, explanations or adjustments are not required for the RM GO! machines.” Besides the high throughput and low wear, users in France particularly appreciate the fact that the RM machines are mobile and inexpensive to transport. “I put the crusher onto the low loader in a matter of minutes and the transport costs are the same as for an excavator. No drawn-out transport permits are required, instead of thousands of euros for special transport the delivery of an RM machine only costs €90 per hour,” says Venturini.

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