SaMoTer Demo Days postponed

Published 8/7, 2021 at 17:43

Veronafiere has decided to postpone the debut of SaMoTer Demo Days, the scheduled live event that was to be held in a quarry from 30 September to 2 October 2021 in Vaprio d'Adda (province of Milan).

The decision was shared with trade associations which and companies which had expressed great interest from the outset in the launch of this new demonstration event focusing on construction machinery. 

The decision to postpone the event was based on an unforeseen and still rapidly evolving situation. Following the sprint start in the first quarter of the year, with +40% reported in sales of construction equipment in Italy (source: Unacea), equipment manufacturers from all over the world are now finding it difficult to cope with demand. The cause arises from a combination of three factors on a global scale: increased costs of raw materials, difficulties in finding mechanical components and delays in shipments. 

“We are seeing significant growth in the market, but in a very complex context characterised by changeable and uncertain dynamics. Under these circumstances, we take a positive view of Veronafiere’s approach in not forcing the market and proceeding in close harmony with the sector,” said Mirco Risi, president of Unacea, the Italian construction equipment association. “We note with regret that the variable background conditions make it impossible to hold an event which we had immediately supported,” said Claudio Bassanetti, president of Anepla, the Italian Association of stone quarries and producers belonging to Confindustria. “However, we are always more than willing to collaborate again in the future with Veronafiere.”

“An unforeseeable scenario obliged the construction machinery sector to implement a sudden change of direction,” commented Giovanni Mantovani, CEO of Veronafiere. “This is why we considered postponing (SaMoTer) Demo Days. Organising trade fairs tailored to the needs of partners requires flexibility and rapid adaptation in order always to provide the best business and promotion tools on the market. We will now work with even more effort on the next edition of SaMoTer by recalibrating a new approach during the run up to the exhibition.”

Veronafiere in 2023 will host the 31st edition of SaMoTer, the most important exhibition in Italy dedicated to the construction equipment. The first stage in the roadmap during the run up will be SaMoTer Day, which will provide training and professional updating for companies and operators which will replace the event which was scheduled for the autumn of 2021.

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