The Orange revolution from Husqvarna 2.0Published 27/12, 2021 at 12:18
Husqvarna has integrated Blastrac and Diamatic surface preparation into the Husqvarna Construction brand.
Husqvarna Construction has announced plans to further consolidate its brands in the surface preparation segment. Over the coming years, the recently acquired Blastrac and Diamatic products, services, and solutions will be rebranded as Husqvarna and integrated into the global Husqvarna offering. This follows the January 2021 acquisition of Blastrac, a leading provider of surface preparation equipment and solutions for the global construction and remediation industry.
“We have now built one strong team with the commitment to deliver the best possible experience to our broad range of customers. With our combined expertise, and our wider offering, we are ready to serve our customers and shape the surface preparation industry for tomorrow,” says Stijn Verherstraeten, vice president Concrete Surfaces & Floors, Husqvarna Construction.
The additional offering will considerably enhance the existing Husqvarna surface preparation portfolio by bringing advanced shot blasting, scraping and scarifying solutions to Husqvarna customers and partners. In turn, Blastrac customers and partners will gain access to adjacent products such as compactors, concrete placement equipment, sawing and drilling equipment as well as demolition robots plus a wide (digital) service offering.
“We really look forward to giving our customers access to the best and broadest surface preparation range in the industry, paired with what is probably the most competent and passionate team, and all of this under one strong brand. We will build on the combined surface preparation portfolio and will further invest in innovation leadership over the years to come to make sure our customers can always count on us to complete their work in the most productive, sustainable and safe manner,” says Stijn Verherstraeten.
The first wave of rebranded Blastrac and Diamatic products will be launched mid-2022 and will further shape and complement the Husqvarna offering for floor grinding, scarifying and scraping. The second wave is targeted for spring 2023, and will include shot blasting solutions and associated dust extractors.