Veronafiere and Unacea sign strategic agreement
Published 13/9 at 08:33Veronafiere, and Unacea, the Italian Construction Machinery Union, have renewed their partnership for the promotion of the next edition of SaMoTer, the tri-annual international exhibition for earthmoving, site and construction machinery.
The next SaMoTer is scheduled at the Verona Exhibition Centre 6-9 May 2026. The runup begins with the SaMoTer Day appointment on 15 March, the first meeting with sector companies to find out more about data, trends and market opportunities in Italy and around the world. The agreement between Veronafiere, the organisers of SaMoTer, and Unacea, aims to continue supporting an industrial sector that is itself an important segment of Italian manufacturing, with approx.€6B in turnover.
As regards sales of construction machinery (earthmoving, road building, concrete, telehandlers), the Italian market, following the historic record posted in 2022 with more than 29,000 units, fell back by 3% in 2023 and, according to Unacea and Cer estimates, it is expected to see another downturn of 5% in 2024. Nevertheless, these are still very significant sales levels and can be viewed as physiological fluctuations. Against this background, SaMoTer is seen by many as an effective promotional tool, and since 1963, SaMoTer has been the only exhibition in Italy to cover the entire construction, site and building machinery sector.
“The very positive results achieved by the last edition of SaMoTer, with 40,000 visitors from 91 countries, are proof that the sector has understood the value of being part of this trade fair community,” said Federico Bricolo, president of Veronafiere. “We must now capitalise on these results, and to achieve this, the entire industrial, economic, association and political system must join forces. Renewing the agreement with Unacea is the first and most important step in this direction.”
“We have supported SaMoTer with conviction since our association was founded in 2010 and will continue to do so in coming years,” said Michele Vitulano, president of Unacea. “We believe we can do a fine job together that is useful for the sector and the supply chain by selecting discussion and business platforms in line with the times and the technological challenges of the future.”