Yanmar appoints new distributor

Published 27/12, 2018 at 09:30

In order to further strengthen activities in the African market, Yanmar has appointed Sotradies as its new distributor in Tunisia for small engines as of October 2018.

Mr. Slim Bairam, chief executive of Sotradies said of the appointment: “We are very pleased with the new partnership with Yanmar, which will enable us to further strengthen our presence in the local market.  As a distributor of international premium brands, we follow our development strategy with new collaborations with internationally renowned partners, to expand our portfolio and tap into new markets.”

Emilio Tognetti, Yanmar’s business development manager Middle East and Africa, commented: “The appointment of Sotradies as our new distributor in Tunisia is another step on a clear path that Yanmar is taking to establish a strong position in Africa. They are exactly what we expect from a Yanmar authorised dealer and I am sure they will strengthen Yanmar’s brand awareness on their territory.”

Sotradies is a highly qualified company with decades of experience in distributing equipment in industrial, construction and genset activities. The company has specific experience with diesel engines and possesses expertise in the field of fuel injection equipment. Sotradies is part of the Tunisian Ulysse Trading & Industrial Companies (UTIC) Group. The Group was founded in 1969 and covers  24 companies  in six different  sectors,  including  mechanics,  distribution,  packaging,  tourism,  food,  and services and finance, now having in the region of 7,000 employees.


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